Though we're but a local Milwaukee ad agency, we've had several supermarkets as clients over the years — located throughout the midwest and beyond. You could call retail marketing one of our core competencies.

Anyway, many of them offer private label brands along side the local and national ones. As private labels are less expensive by nature, the recession has caused many to consider them. And a new study indicates that 91% of people who have recently switched to store brands because of the economy think they'll make the switch permanent.

WOW.

now if only supermarkets actively advertised their private labels.