If you're like me, you've probably noticed Verizon's recent ads (and the press they've generated!) attacking the limitations of AT&T's wireless network. In response, AT&T has sued, even though they admit the "facts" presented in Verizon's ads are, essentially, accurate. It's been so fun to watch! Still, many people have been waiting with baited breath to see how AT&T is going to respond to consumers.



I should probably admit that I have a strong distaste for AT&T. I'd probably have an iPhone if getting one didn't necessitate me giving AT&T my hard-earned money. But in this ad, they have responded in probably the best way they could have: they identified a real benefit to AT&T's service, and claimed it as unique. It's a pretty good response.

Still, AT&T's image has been slipping for a while now. Their brand strategy is going to have to include more than responding to Verizon's ads. They should probably improve their network, too. But hey, it's a start!