That's our slogan.

Think inside the circle.

And our logo is a target:


It's like there's a theme going, here.

Take some time to look around the web at some other ad agency websites. (Go ahead, it's okay.) There are a lot of (younger) agencies out there that pride themselves on being able to think up the most outrageous, off-the-wall, outside-the-box ideas. And they'll prove it to you. Check out their sample work: lots of ads with images and headlines that are often more memorable than the message given about the brand being advertised.

See, "creative types" are born creative. It doesn't really take a whole lot of experience to think up an ad people will notice. What comes with experience is having seen hundreds of successful and unsuccessful ad campaigns and figuring out what makes them different. What comes with time is the discipline to think up outrageously creative marketing that ALSO adheres to a specific brand strategy.  Did you know Meyer&Wallis uses proprietary research techniques that we've perfected over the past 30 years? Only after we feel we've nailed the ideal marketing strategy do we start working on the ads. And if there's one thing we feel sets us apart from other ad shops, it's that our campaigns are consistently successful. They may not all be funny or famous, but they work. And what's more important to an advertiser than that?

So we think the essence of great advertising is execution to a precise strategy. Go check out our sample work if you haven't already. Some of it might make you smile, some of it might make you think, but all of it should tell you something about the brand being advertised.

Thinking outside the box may get people's attention, but often misses the mark when it comes to achieving a marketing goal. We'll let the kids do that stuff. After more than 40 years, we prefer to think inside the circle.