I'm not sure the Musketeers had support through product purchase in mind with their infamous phrase but that's just what a lot of companies are hanging their hats on these days to sell more product and be socially responsible.
One-for-one companies are gaining more and more attention for selling a product and giving away a product. They are not-for-profit companies, with the most notable being Tom's Shoes. The premise is simple, for every new pair of shoes you buy a new pair is given to a child in need, transforming the buyer into a benefactor.
Blanket America has a similar model, based on the notion of "What if the greatest economy in human history matched what it consumed with what it donated?" The model, buy a quilt with a specific "patch" attached to it and it's non-profit subsidiary will donate a plain white blanket to someone in need. The owner's goal in to give away 1 million blankets in the winter of 2009.
Differentiating through social integrity is becoming an increasingly common - and often quite successful - brand strategy. Is this another form of cause marketing to sell more product, philanthropy or a genuine attempt to be socially/community/globally responsible? Let us know your thoughts.
Posted Thursday, July 1, 2010 by
Scot Przybylski
PSFK recently released an analysis detailing there thoughts on the Future of Retail. The document outlines, with examples, how an ever increasing world of web enabled mobile device users are helping shape a new "shopping experience" both in and out of the store. We highly recommend checking it out to help map your retail marketing strategy.
Posted Thursday, July 1, 2010 by
Scot Przybylski
Jack Dorsey, @jack, the creator of Twitter, is actively involved in a product that could give larger credit card payment processing systems a run for their money.
Square is a credit card payment system and reader that inserts into the audio input jack of your iPhone, iPad, nexus or Android device. The systems allows you to interact and transact with customers anywhere in your store safely and securely. The processing fees are lower than what the big names charge and there's no contract, merchant account required, setup, monthly or minimum fees.
Since the company's announcement in December 2009 they've had some delays with hardware production problems and underwriting problems in regards to risk of chargeback and fraud. I'd look for it to be ready late 2010.
Square is a credit card payment system and reader that inserts into the audio input jack of your iPhone, iPad, nexus or Android device. The systems allows you to interact and transact with customers anywhere in your store safely and securely. The processing fees are lower than what the big names charge and there's no contract, merchant account required, setup, monthly or minimum fees.
Since the company's announcement in December 2009 they've had some delays with hardware production problems and underwriting problems in regards to risk of chargeback and fraud. I'd look for it to be ready late 2010.
Posted Monday, June 21, 2010 by
Scot Przybylski
Steve Jobs recent letter, "Thoughts on Flash" has created a stir around HTML 5 and Apple's bet that it will change the way we view content on the web, sans Flash. Why should you care? HTML 5 will have many of the same features and abilities Flash has but in a smaller, easier to use and universal package. This makes HTML 5 more appealing to developers delivering content via the ever increasing in popularity smart phones and mobile devices.
The recently published infographic from focus.com disseminates the details into easily digestible and bite sized bits of delicous information.
[Source]
The recently published infographic from focus.com disseminates the details into easily digestible and bite sized bits of delicous information.
[Source]
Posted Monday, June 21, 2010 by
Scot Przybylski
Please welcome our new Associate Creative Director, Scot Przybylski. Scot will be writing about his thoughts and learnings on design and sharing inspirations on all things digital.
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