I'd be willing to bet a fair amount of money that you've seen a video of Susan Boyle's first performance on Britain's Got Talent. It's basically the most popular internet video in history, with an untouchable 220 million views since April.

But the company that produces Britain's Got Talent and owns the rights to her performances has struggled to make any profit off of her popularity on the internet. Read the interesting article in the New York Times here.

Interactive Media is a funny thing. We all know the internet is hugely popular, and the place more and more people turn to for fresh content. But they rarely want to pay for it. What to do?

As has been discussed on this blog before, there isn't really a formula for making a viral video. We've seen more than one internet ad agency claim that they can virtually guarantee a viral hit. Even if that's true, ensuring that the effort somehow pays off for the advertiser also matters. A lot.

Meyer & Wallis is a full service advertising agency with the interactive know-how to create hugely "viral" campaigns — even before the help of the internet! (click here) But we also have 40+ years of marketing experience that helps us keep the success and growth of your brand as our top priority. Contact us to find out more.