You might be interested to know that, despite our economic conundrum, "Online ad spending approached $5.9 billion during the
third quarter, an increase of 11 percent versus the same quarter in
2007 and up 2 percent versus Q2 of this year." Read the full article over at Media Week here.
You know, the ad industry in general still hasn't quite figured out what to do with online advertising. We don't seem to trust it the way we trust a nice 30 second TV spot or the safe simplicity of a billboard. But lots and lots of people — looking for news, or new jobs, or an entertaining escape from the real world — will be heading online in the months ahead. This is a GREAT time to advertise online (if you've got an agency who knows what they're doing). Want some help with that from an established yet unbelievably digitally-minded midwestern ad agency? Give us a call or write to us today.