Chicago, IL, October 15, 2008 - Meyer & Wallis won two awards — platinum and gold — at last year’s HealthLeaders Media Marketing Awards held at the Art Institute of Chicago. Each year, HealthLeaders Media honors the nation’s best healthcare marketing campaigns. This year, Meyer & Wallis took Platinum for “Best Branding Campaign” and Gold for “Best Integrated Marketing Campaign,” both for their “North Campus Grand Opening” campaign for Community Health Network based in Indianapolis, Indiana.

Judges for the 2008 Marketing Awards used a variety of criteria to make their selections, with an emphasis not only on the look and quality of the campaigns, but also on their effectiveness, including ROI.

Community Health Network is one of Indianapolis’ oldest and most established healthcare systems. Already boasting three of the area’s leading hospitals and dozens of primary care physician practices, CHN reopenned a $170 million renovation of their northeast campus earlier this past year. For the launch, which also served as the effective beginning of a massive rebranding effort, Meyer & Wallis created a comprehensive campaign that included Radio, TV, outdoor, print, direct mail, and a blog. As a result, on a sunny sunday afternoon in April, more than 7,000 members of the curious public showed up for free tours of the new facility during its open house. Since, the facility has been a huge success, as has Meyer & Wallis' rebranding effort on behalf of Community Health Network.

Congratulations to Community Health Network, and congratulations to all those at our Indianapolis office who worked hard to pull off this comprehensive campaign!

While we like to fancy ourselves jacks of all advertising trades, I'd be kidding you if I didn't tell you that healthcare marketing is one of the things we do best.
We know the world of healthcare better than most because we've been serving hospitals, clinics and blood centers longer than many agencies our size have been around. We'd love to talk with you more about the success of our campaign for Community Health Network and others. Contact us today!