So we took our message to where the shoppers are, and especially where the keepers of the home are — the Mayfair shopping center.
"It's unlike an medium we've ever used," says Carpet Town owner Wendy Werner. "In fact, it's unlike anything I've seen in a shopping center. It's going to be very dramatic."
Complete with floor graphics, window clings at entrances and exits, washroom signage, food court table tents and 5' x 8' hanging banners in the north atrium, this comprehensive campaign is designed to capture attention and challenge the assumption that Carpet Town is just carpet.
"To our knowledge, no one has ever taken over a mall to this degree," said Werner. We hope it helps Carpet Town get their message across and increase traffic to their stores!
Window cling on your way into the mall

Window cling on your way out

Floor graphic

The elegant elevator shaft




Food court table tents, in three flooring flavors






Mirror clings in the restrooms


And, finally, big banners in the atrium declare our message plain and simple


Our thanks to Wendy Werner, owner of Carpet Town, and to Dianne Adam, Carpet Town's head designer. And, of course, to Mayfair shopping center, for letting us take it over for this campaign.
Do you have a message you need to get across to potential customers in a memorable way? Why not talk to Meyer & Wallis? Our strategy-driven solutions are always designed with your success in mind, whether that means traditional media, interactive marketing, in store media, in mall media... whatever.
For more information on this campaign and others, contact Laurie Kanekoa at lkanekoa@meyerwallis.com.


If you're a parent, there's a good chance you've found yourself in this dilemma: Your little one is begging from the back seat for the latest Bratz doll, but you really need to pick up some penne pasta and marinara sauce for dinner. You only have time for one stop.
Stories are flooding the internet of consumers who look right past this container in their search for their beloved Tropicana Orange Juice, consistently mistaking it for a generic store brand. Why? Because it looks like a generic store brand. I'm sure the Arnell Group (the group also responsible for Pepsi's new logo) has plenty of research to suggest that this packaging had broad appeal in focus groups. Vanilla has broad appeal, too. Because it's vanilla.
