Carpet Town part 2
Posted Tuesday, August 11, 2009 by Meyer and Wallis
Late last month, Meyer & Wallis unveiled a highly visible and creative campaign for our client Carpet Town. With just about anything for the walls, windows and floors in your home, we really wanted to sell the point that Carpet Town is more than just carpeting.

So we took our message to where the shoppers are, and especially where the keepers of the home are — the Mayfair shopping center.

"It's unlike an medium we've ever used," says Carpet Town owner Wendy Werner. "In fact, it's unlike anything I've seen in a shopping center. It's going to be very dramatic."

Complete with floor graphics, window clings at entrances and exits, washroom signage, food court table tents and 5' x 8' hanging banners in the north atrium, this comprehensive campaign is designed to capture attention and challenge the assumption that Carpet Town is just carpet.

"To our knowledge, no one has ever taken over a mall to this degree," said Werner. We hope it helps Carpet Town get their message across and increase traffic to their stores!

Window cling on your way into the mall


Window cling on your way out


Floor graphic


The elegant elevator shaft








Food court table tents, in three flooring flavors












Mirror clings in the restrooms




And, finally, big banners in the atrium declare our message plain and simple




Our thanks to Wendy Werner, owner of Carpet Town, and to Dianne Adam, Carpet Town's head designer. And, of course, to Mayfair shopping center, for letting us take it over for this campaign.

Do you have a message you need to get across to potential customers in a memorable way? Why not talk to Meyer & Wallis? Our strategy-driven solutions are always designed with your success in mind, whether that means traditional media, interactive marketing, in store media, in mall media... whatever. 

For more information on this campaign and others, contact Laurie Kanekoa at lkanekoa@meyerwallis.com.
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Client Spotlight: Carpet Town
Posted Tuesday, August 4, 2009 by Meyer and Wallis
One of our clients recently unveiled a new campaign that we're really proud of, and I though I'd share a bit of it with you.

Carpet town is a local retailer that may have started as a carpet store years ago, but today, they have one of the best selections of carpet, wood and vinyl flooring, and window treatments in the area. And yet, their name — Carpet Town — is so well known, they're hesitant to change it. Understandable. So we wanted to communicate to consumers that their trusted source for Carpet is also a great place to buy other home decorating products at similarly great prices with similarly great service. How'd we do that? Here's a couple examples:


A mirror graphic in the bathroom


We decorated the exposed elevator shaft in the lobby of this mall with curtains and a "rug" floor graphic.

This has been a fun project for us. In store media is one thing... In MALL media is another. It's been fun to work with the unique opportunities Mayfair mall has given us. More on this campaign later this week.
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