If you're a parent, there's a good chance you've found yourself in this dilemma: Your little one is begging from the back seat for the latest Bratz doll, but you really need to pick up some penne pasta and marinara sauce for dinner. You only have time for one stop.

Oh, what is a parent to do?

Well, Toys "R" Us thinks they've got a solution for you.

In a move to make shopping more convenient, they are unveiling "R" Market in about half of their US retail locations. Within the "R" Market, you can find cereal, canned goods, beverages, paper towels — anything you might need to pick up in a pinch that could otherwise keep you from visiting Toys "R" Us.

Interesting, hmm? While Toys "R" Us isn't the first retail store to expand their selection past their core products (virtually all Target and Walmart stores now offer a vast selection of foods), it is perhaps one of the most... interesting pairings.

There's no clear segue here, so I'll just put it like this: If you own a regional chain of automotive tire and lube service locations, and you're thinking of adding some integrated bowling alleys and family dental practices, Meyer & Wallis would love to help. At least let us buy your media.

Oh, Convenience, you're an alluring muse. What will you make us think of next?