Sometimes you build market share by taking it from the other guys. At other times, however, your potential market may remain largely untapped. This almost always happens at the introduction of entirely new products — like the television or the iPod — when almost all of your potential customers would be first time buyers. But recently, a cunning retailer realized it was happening right under his nose with a product almost as old as civilization itself.

Winemaker E&G Gallo did some research on behalf of Food Lion, and found that 75% of Americans find the wine department at their local supermarket completely overwhelming. And since the remaining 25% of savvy shoppers accounted for 68% of total wine sales, Food Lion realized this was a market that had real growth potential. So they and E&G Gallo conducted some research and developed some in-store merchandising designed to educate and empower their shoppers. The result? Wine sales are way up, of course!

Sometimes the best solution to a problem is the most obvious one. But how come no one with shelves and shelves of wine thought of this before? Because sometimes the most obvious solutions aren't the most obvious. Strange, but true.

When it comes to marketing in retail, Meyer&Wallis has done it all. From national name brands to scrappy local competitors, we know how to reach potential customers where they're at. And, since "where they're at" is increasingly online, I should mention that our online advertising strategies are so cutting edge, we've even taken out a trademark on one of our concepts. Wherever your potential customers are, Meyer & Wallis can find them. Even if they're in a place so obvious it hurts.