One of the oldest and biggest companies here in Milwaukee is Briggs and Stratton. They are one of the largest manufacturers of small gasoline engines in the world. And, at 101 years old, they're the latest long-standing company to try to go viral.

Eddiegram.com allows you to send, surprisingly, an "Eddie Gram" to a someone. In your Eddie Gram, a creepy lawnmower with a human head will brag about the beauty of your lawn, or deride the lackluster status of your recipient's. This, hopes Briggs & Stratton, will turn your mind to lawnmowers, which, in turn, will help Briggs & Stratton sell motors.

If you think this is a stretch, wait until you see the site.

Remember kids, interactive media is no automatic guarantee of popularity... especially if the most engaging thing you can think of is a creepy humanoid lawnmower. This was someone's first idea.