It's a well known fact that with the proliferation of reliable, up-to-the-minute news available on the internet, newspapers are struggling. So what's the solution? Better reporting? An updated format? How about coverage you can taste?

US Ink has unveiled edible inserts that they believe could save the newspaper industry. Imagine a coupon in your Sunday paper for a new sports drink that, if licked, tastes like the product it advertises.

It's actually almost shocking we haven't seen this already.

But, with more families cooking at home now, this could be a great way to sell them new food products.

Now, I'm not sure whether this is going to "save" the newspaper industry. But it certainly is innovative, and all good marketing is. Maybe an ad you can taste is exactly what you need to connect to your customers. Then again, maybe your product just needs a better brand strategy from one of the top advertising agencies in the midwest.

Call us for more information on our new Smell-o-vision banner ads, or the assortment of more common marketing tools we've been using for over 40 years.

(Just kidding about the Smell-o-vision, though. That's still a couple months off.)