You know how you sometimes get the option of what kind of advertising to watch on hulu.com? That's permission marketing. Ever sign up for an email newsletter? That's permission marketing. Do you subscribe to the RSS feed of this blog? That's permission marketing. Ever heard of the term "Permission Marketing" before? That's Seth Godin, whose book by the same name was first published 10 years ago today.

Before Google, high-speed internet or email marketing were really on anyone's radar, Seth saw a future cluttered with information and advertising messages, and imagined consumers opting in to the offers and messages most appealing to them. Now, permission marketing is a driving force behind almost every "new" idea in marketing, as evidenced by the examples above. To an extent, figuring out permission marketing will mean ensuring the success of your company's marketing strategies for the foreseeable future. And Seth knew that before almost anyone.

You can still go to his book's original site, permission.com, and download the first four chapters of his book for free (which, by the way, his publisher thought was a crazy idea. And yet, he's sold millions of copies of his book).

Meyer & Wallis has extensive experience with permission marketing. We've managed several email marketing campaigns, customer loyalty programs and the like. If you'd give us the permission, we'd love to talk more about it with you today!